PSYC 2700H Lecture 6: Lecture 6- November 6th, 2017
7 Nov 2017
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Can be based on watching ourselves (behaviour: do(cid:374)"t e(cid:448)e(cid:374) ha(cid:448)e to do it. Can put a false memory in your head that you did it. Mu(cid:272)h of ou(cid:396) (cid:396)easo(cid:374)i(cid:374)g a(cid:374)d (cid:271)eha(cid:448)iou(cid:396) is (cid:271)ased o(cid:374) feeli(cid:374)gs : but we tend to think our behaviour is based on reasoning. Much of how we feel is an interpretation of our behaviour (e. g. , the close-talking salesman: sales people trick you into thinking you like them by standing really close to you. Explicit attitudes (our evaluations of which we are aware) Implicit attitudes (our other evaluations, which tend to be automatic and operate below our awareness: e. g. , racist attitudes. Your implicit attitude: friske, 2008: brain activation: avoidance, disgust, when shown homeless people, brain scan showed feelings of disgust and avoidance. If we see them paired with something enough, we will come to like that thing: pavlovian conditioning. A new feeling or reflex gets tied to something (or someone)
