SA 255 Lecture Notes - Lecture 11: Statistical Hypothesis Testing, Grand Tour

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Leech (2002) asking questions: techniques for semistructured interviews ps: Journalistic and ethnographic styles of interviewing are opposites on interview continuu. Journalistic style tries to verbally pinpoint respondent down by appearing to know everything already. Questions are direct + directed toward particular outcome. Ethnographic style tries to enter into world of the respondent by appearing to know very little. Topic of convo subject to change as interview progresses. Soaking and poking exp most appropriate when interviewer has limited knowledge about a topic / wants an insider perspective. Better as a source of insight than hypothesis testing bc open-format = inconsistent course of reliable data that can be compared. Good for when researcher already knows a lot abt subject matter and goal is to count how many ppl fall into each category of response. Eg. mass public opinion surveys done by political scientists.

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