PSYC 260 Lecture Notes - Lecture 5: Glossary Of English-Language Idioms Derived From Baseball, Leon Festinger, Cognitive Dissonance
20 Feb 2015
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Attitude: an evaluation of people, objects or ideas: we evaluate form an attitude about most things we encounter o. 3 components: affect attitude alters how you feel towards certain object or person, cognition consistent thoughts that feed into this attitude, behaviour how you act regarding thing you have an attitude about. Exist in 2 different levels: explicit: attitudes you consciously endorse and report. o. Implicit involuntary, uncontrollable, and sometimes unconscious attitudes. Can one change an attitude: focus on who said what to whom yale attitude change approach. Listener whom: elaboration likelihood model: 2 routes to persuade and create attitude change. Central route: motivates and able listeners evaluate arguments; if you"re motivated and interested you"ll pay more attention to what"s being conveyed to you to persuade you. If things are of personal relevance we"ll use central route. Peripheral route: suggests that when people don"t have inclination to pay attention, they"re persuaded by more superficial things.
