PSYC 221 Lecture Notes - Lecture 4: Anne Treisman, Donald Broadbent, Daniel Kahneman

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Attention: the mental process of concentration effort on a stimulus or mental event; the limited mental angry or resource that powers the mental system input from the world > sensory memory >(attention) >working memory < > long term memory. Cognitive task: an experimentally constructed situation for studying a particular small set of cognitive skills or activities. Posner & snyder (1975) as an illustration of priming. Now a leading researcher in the new field of cognitive neuroscience orienting- sudden onsets/offsets automatically capture our attention. Inhibition of return: - we are slower to return to a location where attention has recently been drawn than to move to a new location. This may have adaptive significance, as when animals do not want to waste time returning to sites they have already eaten the food. Shadowing: left vs. right ear when listening to info. Physical characteristics (e. g. loudness, male or female voice, location)

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