PSYC 221 Lecture 7: Long Term Memory (Encoding)

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Encoding: process of acquiring info & transfer to ltm. Some methods of encoding are more effective than others. The words theatre, fishes, war are on objects that the speaker is fantizising is there - e. g. on 3 separate pillars infront. Helps speaker remember what to talk about during speech. Think of different locations and associate different ideas on that location in order. Bruno: mnemonics & astronomy, thought planets revolved around sun. Mark twain: story telling & method of loci, when he came to new city to talk, he visited a local park and found landmarks. Use the same locations and in the same order: e. g. Roy g biv - rainbow colours/visible spectrum, rice - rest ice compression elevation. When he was a little boy, he was able to memorize really long poems. Was able to memorize the city map of riga, the largest city of. Baltic region, when he was just 5 years old.

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