PSYC 201W Lecture Notes - Lecture 6: Cluster Sampling, Statistical Hypothesis Testing, Revised Version

• School: Simon Fraser University
• Department: Psychology
• Course: PSYC 201W
• Professor: Barbara Adler

Document Summary

Chapter 6 - case studies, observational research case studies. * in-depth analysis of an individual, social unit, or event. * can serve as the basis for uncovering relationships. * can serve as the basis for theory development. * can be used to support/validate experimental research issues with case studies: difficulty drawing causal conclusions. * lack of control: generalizability of findings. * low external validity: potential for observer bias. * experimenter bias - use blind observers observational research. * type of non-experimental research designs where trained observers record ongoing behaviour of multiple experimental units. * data analyzed with qualitative, quantitative, or mixed-methods approaches advantages of observational research. * increase in observational units over case studies increases external validity. * allows researcher to examine relationship between variables that may not be amenable to experimental manipulation. * data analyzed with either qualitative, quantitative, or mixed-methods approaches varieties of observational research. * researcher strive for little to no interaction with participants.