PSYC 102 Lecture Notes - Lecture 9: Fritz Heider, Fundamental Attribution Error, Stanley Milgram
15 Mar 2016
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Why do people conform: normative influence, moderating variables. Degree of conformity: commitment to the group, commitment to beliefs, possibility of exclusion/ostracism. Techniques: foot-in-the-door, door-in-the-face, other social influence techniques. Stanley milgram (1963: teacher/learner paradigm, yale u. Illusion of control: lottery tickets, nursing home study. Belief in just world: half empty/half full. Explanations for: motivational to protect self-esteem, cognitive we expect to succeed. Types: event, role, person (type & real, self. Common elements of attitudes: evaluative, targeted, readiness to action. Components of attitudes: affect (emotional, cognition (logical/thoughtful, behavioral (what we do) Changing attitudes: hot or cold explanations, motivation (hot) Cognitive dissonance theory (hot: cognitive explanations (cold) Central route (systematic: careful analysis & critical thinking, high in cognitive effort (high need for, triggered when. Neutral of slightly negative mood: results: strong attitudes, very resistant. Peripheral route (heuristic: little active thinking, heuristics, triggered when. Positive mood: weak attitudes, easily altered, not predictive, communicator, message, audience. Why do we join groups: social facilitation.
