POL 222 Lecture Notes - Lecture 12: Parepare, Values Party, Big Tent
22 Jun 2018
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NATIONAL PARTY CAMPAIGN
Election planning rarely ceases at the national elvel; political parties parepare in
various ways, including:
Strategy planning
Budgetary matters and fundraising
Searching for candidates
Organizaitonal and staffing preparation
Some parties essentially run a permanent campaign
When an election is called, these activities and others greatly increase
Election strategy is carried out nationally, and can involve planning around
numerous issues
Political parties will produce a party platform, outling policies, promises and
priorities
Platforms are generally a basis for campaigns
The party leader will usually go on tour across the country, targeting key areas in
an effort to create publicity
Attaining positive media coverage is of major concern for political parties and their
strategists
Television coverage is a major focus for parties; paid and free advertising time is
regulated by the Elections Act
Political strategizing is changing into the concept of political marketing
The televised leaders’ debates are a major aspect of the national campaign
This importance is a reflection of television’s influence on politics
All parties face a challenge of how wide a spectrum of voters to target with their
policies: core supporters or wider spread?
Conservative campaigns under Harper were said to have pursued minimum
coalition strategy
Target and emphasize the smallest segment of voters necessary to win
enough seats to beat others
Opposite strategy is “big tent” which aims to draw potential voters across the
spectrum
Campaign strategists also have to balance positive messages with negative attacks
LOCAL CANDIDATE CAMPAIGN
Loal campaigns are the second component of a party’s election campaign
This process begins with candidate nomination, in which the party elite can
have major sway
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Document Summary
Election planning rarely ceases at the national elvel; political parties parepare in various ways, including: When an election is called, these activities and others greatly increase. Election strategy is carried out nationally, and can involve planning around numerous issues. Political parties will produce a party platform, outling policies, promises and priorities. The party leader will usually go on tour across the country, targeting key areas in an effort to create publicity. Attaining positive media coverage is of major concern for political parties and their strategists. Television coverage is a major focus for parties; paid and free advertising time is regulated by the elections act. Political strategizing is changing into the concept of political marketing. The televised leaders" debates are a major aspect of the national campaign. This importance is a reflection of television"s influence on politics. Conservative campaigns under harper were said to have pursued minimum coalition strategy.
