IAT 210 Lecture Notes - Lecture 10: Gamification, Geocaching, Fantasy Sport
12 Aug 2016
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Document Summary
Wednesday, july 27, 2016. In every job that must be done. There is an element of fun you find the fun and snap! And every task you undertake. Becomes a piece of cake. Where we take specific principle of gaming to another thing. How these experience motivate us. Encourage people to keep doing. The use of game design elements in non- game contexts (deterding, al, User activity and retention are improved by combining game design elements with non- game context. Make these mundane activities more fun, engaging and even addictive. Wide range of practical application from fitness (nike+) to commerce (foursquare) to personal finances (bank of american) Initial surge of hype around 2010. Embraced more by marketing teams than by actual game designers (but them too) Enabled by tracking technology, web analytics and the growing popularity of gaming. Rely on idea of discounts and status. After the hype fades, still controversial.
