CRIM 220 Lecture Notes - Lecture 9: Cover Letter, Computer-Assisted Telephone Interviewing, Likert Scale
22 Mar 2017
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Crim 220 - lecture 9 - survey research. Short items - best length/time to complete. Do not asked questions encouraging certain answer. Framing respondent as a representative of people like you . How do you feel about your life as a whole ? . Space to give answers in own words. Must think about when it would be appropriate to use yes/no question. Participant can check off any amount of options. Most homeless people are just too lazy to get a job. Ordinal - rank the order in which you prefer the following tv programs (1=highest) Technically, interval level qualities (meaning difference) not fully interval. Statement - the sis promotes the use of illegal drugs by sending a pro-drug message. Table created for ppl to check off boxes. Sometimes difficult to decide what to place where. To try to prevent, change wording so participants avoid checking off same answers over and over. Easy, boring qs first, provocative qs later.
