CMNS 240 Lecture Notes - Lecture 6: Labour Power
27 Oct 2017
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Dallas smythe and the audience-commodity hypothesis: karl marx, labour is the source of value, labour power: your ability to work (strength, skill, intelligence), in exchange for money, wage relation between workers and owners. S(cid:373)ythe asks (cid:862)what is the commodity form of mass- produced, advertiser-supported communications? (cid:863) Three dominant groups: content producers, advertisers, and audiences. A system exists to determine who is watching, how many people are watching, etc. to help to shape the content. Audience only exist when there is media product people want to buy. We need to buy things in order to live, depended on commodities to live in capitalist society. Alienation: consumers are alienated to the production process: e. g. Google and facebook commodify users, which users have not much idea and control of the production a(cid:374)d the use of the users" data behind. Free lunch: bar owners used to offer free lunch, to get people into the bar and buy alcohol.
