CMNS 240 Lecture Notes - Lecture 3: Cultural Imperialism, Herbert Schiller, Commodification

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 240
• Professor: Matthew Greaves

Document Summary

The political economy of communication and the culture industry. Ideology: commodification, media structure and ownership, audience formation and manipulation, cultural imperialism. The rise of cultural industries, 1913 - 1935: oligopoly in the culture industry (production, distribution, consumption, hollywood studio system, birth of broadcast television, mass spectator sports (cid:862)f(cid:396)ee(cid:863) b(cid:396)oad(cid:272)ast e(cid:374)te(cid:396)tai(cid:374)(cid:373)e(cid:374)t i(cid:374) the ho(cid:373)e. The frankfurt school: operational rationality, mechanical reproduction and the culture industry: 1941, ww2 destroying europe, herbert marcuse: operation rationality. Ideology: produce social imaginary, ability to manipulate consciousness, the ruling class controls a set of (cid:271)elie(cid:448)e i(cid:374) so(cid:272)iety (cid:894)e. g. (cid:449)hat is (cid:374)o(cid:396)(cid:373)al, just (cid:895, karl marx: Economic output, technological mastery and military power have been the traditional strengths of the american corporate economy. Now, increasing reliance is being placed on communications control. The heavy informational flow produced and supported by. American companies overseas makes a powerful contribution to the domestic maintenance and global extension of the business system and its value.