CMNS 230 Lecture Notes - Lecture 2: Creative Destruction, Government Spending, Shaw Communications
25 May 2017
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Document Summary
The global history of art, culture, & social change. The will to create/tell a story/over generations. From the paleolithic era (40,000 years ago) but 7th century bc shows first examples of. Effort to identify, over time, differences in social, economic and cultural organization. Era: pre modern/early capitalism until 19th century. Patronage and artisanal period of small scale cultural production. Poets, painters, musicians, architects retained by the church, rulers or by. Skilled workers then worked largely under their own direction, and sell directly to patrons or purchasers. Differentiates by skill & craft, so guild, or association links important. May find agent, dealer, editor, or intermediaries to perfect production and distribution in small groups. Creation is further sub divided into conception and execution. Conception: design, realization, interpretation (eg: writing a screenplay; composing a song) Production/post production is divided into master & reproduction. Circulation is divided into marketing, wholesale and retail distribution and promotion. Marketing / publicity: advertising, packaging, market research, etc.
