CMNS 223W Lecture Notes - Lecture 8: List Of Orthodontic Functional Appliances
24 Mar 2016
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Document Summary
Williams discusses the emergence of modern advertising in the context of broad and radical social changes that occurred in with industrialization. Changes in industrial development and an economic tendency toward monopoly paved the way for advertising as we know it today. So while advertising as announcements have been around since ancient times, the focus on the consumer rather than the goods themselves does not really develop until the early 20th century. It is important to note that the rise of modern media, beginning with newspapers and magazines, coincides with the development of advertising with a publishing industry dependent on ad revenues. Advertisers utilize the social and psychological sciences in the task of persuasion. We should remember, though, that those sciences are never able to determine advertising efects on individuals or outcomes in terms of sales. As the modern era brought social destabilization, individuals found themselves yearning for a more secure sense of self.
