CMNS 223W Lecture Notes - Lecture 7: Extreme Makeover, Kinetic Art, Modern Art
Document Summary
Ad offers speci c advice as to how to create a colour scheme (uplift) Responsibility in creating aesthetics of space, ie. draped over furniture. Colour is a means to an end; the end is the consumption ethic (consumer culture) Colour represents added value - aesthetics, visual pleasure or visual luxury . Rethinking the placement of products in peoples" lives, their relationship to the products they: ex. One item leads to a whole new ensemble with a series of purchases. This is the heart of the consumption ethic: the ability and desire to make one"s space, things. Consumption offers more than utility: aesthetic pleasure and life over. Ensemble in the bath: alice demonstrates the birth of contemporary/modern advertising. Picture this an invocation to imagine ensemble. Association with ne furniture (recognized as a taste indicator) Note: tension between the traditional corporate image and the new demands of the ensemble: see page 148.