CMNS 223W Lecture Notes - Lecture 8: Crass, Product Placement
18 Oct 2015
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Document Summary
Did not want advertising on radio was too important to democracy, raising level of culture. Saw it as an elite market; ability to reach consumers who already have money. Brought ad messages into privacy of the home: nervous about being intrusive into private environment. Thought radio may be a solution to people becoming immune to print advertising. Music changed for radio required to soften voices ( crooning ) Feel more intimate, emotional connection to singer. Developed and designed in both form and content around/to accommodate advertising. Part of the ow of television; planned ow . Continuity between show and ad vs. separation. Television programming is structured in a way to keep us viewing a single channel. Tries to set up a seamless viewing experience. Advertise a block of programming (ie. cbc saturday morning cartoons, thursday night: discourage changing the channel, turning off the tv lineup, etc. , ads ow with similar tone, structure, look, content.
