CMNS 223W Lecture Notes - Lecture 8: Queer Eye, Double Entendre, Narrowcasting

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 223W
• Professor: Jody Baker

Document Summary

I. e the viewer as consumer vs viewer as a citizen. Homophobia as humour: jokes rely on fear of same-sex contact, jokes become a coping mechanism for discomfor t in a changing cultural landscape. Queer surprise as humour: requires the double entendre, humour relies on the ad working on our boundaries of comfor t. The ad pushes us to the edge of a cultural comfor t zone. Lesbians as consumers: straight female is educated on consumption by a lesbian, the theme of queer eye for the straight guy, lesbians/gays thus are the perfect consumer. Date: fashion aware, selfhood gained through aesthetics via shopping, apparent unlimited budget w/in secure class status. Queer politics: engaging in queer representation in a time of political struggle is by necessity, because representation always political. For instance, the defining moment of the stonewall riots in new york on june 28, 1969.