CMNS 221 Lecture Notes - Lecture 8: Commodity Fetishism, Fetishism
9 Mar 2016
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Cmns 221 week 8: promotional life in the fast lane. *intended and unintended postmodern representations; corporations have fought to be considered. People" under the law fight to deny fair wages, environmentalism, etc. Topics: vanderbilt, goldman and papson, gender, class, race. Vanderbilt (1997 reading): advertised life is a mode of being which penetrates the cognitive process and invades consciousness to a point where one expects and looks for ads lead life as an ad. Promotional wearables products consumers wear and become an ad themselves. In this way, corporate branding has reversed traditional roles of paid advertising. The psychology of advertising (documentary clip): totalitarian view: tv as passifying drug, ads=bait, glorifies corporations ( propaganda"), maximizing profits at the cost of the people, people as targets. Ads, meaning, and fetishism: pre 1940s prioritized function while post 1940s shifted towards sensations/image/lifestyle. Goldman and papson (reading): ads as sign wars.
