CMNS 221 Lecture 4: Week 4 Fall 2011

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We live in a world (digital age) that is information rich but attention poor: new generation unable to focus and engage (we just survey) Social media changing the world (screening clay shirky lecture how social media. Can make history: shift from 20th century authoritative media social media, where it is quick, cheap, ubiquitous. Television has taken away our creativity: however, this has been changing lately, as the time spent watching tv shifts to surfing the internet. Most powerful means of communication is story telling: every media is a form of story-telling. Participatory is vital in creating culture: consumers are becoming producers, anthology a collection of something, we constantly reshape and change technology/culture, mostly unintentionally. What is digital literacy: users are either manipulators or viewers, digital literates are people who are digitally savvy (programmers) There is cell phone usage in the most underdeveloped economic societies (villages in ghana) Digital page: up to date, targeted, malleable, richer, relevant.

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