CMNS 220 Lecture 5: Codes of Authenticity
22 Dec 2018
School
Department
Course
Professor
Document Summary
Personal individual authentic sense of self (most common) Advertising offers secure and genuine sense of self and access to an authentic self through consumption. One of a kind objects, handmade craft objects or non-mass produced. Urban folk cultures like jazz clubs or obscure artists, skate punks. Authentic music, rock (indie or hard rock), rap (gangsta rap) Authenticity created by codes of photography and television. Black and white, close ups, off-center framing, filters. Attempt to create genuine moments of real, everyday experience. Authenticity is a always a matter of codes. Its not real, but produced by codes and conventions. Authenticity is a value; our task is to see how the value is generated, not to see whether the artist is authentic or not. Authenticity doesn"t come from place or community, but from one self. Product will help you find authentic individuality, authentic sense of self (most common) Authentic objects; non mass-produced, the hand of the maker on it, everything.
