CMNS 130 Lecture Notes - Lecture 5: Hypodermic Needle Model, Hypodermic Needle, Harold Lasswell

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 130
• Professor: David Newman

Document Summary

Responsible for administering broadcasting act and telecommunications act. Ensuring both systems serve the canadian public (not i the interest of companies) Ascribing the main cause of social change to technology. In communication, a theoretical or academic point of view that prioritizes the casual influence of communication media, and especially mass media, in social change. Printing press china and korea didn"t produce change in society that was seen in europe not always the case. Public sphere space between gov"t and family where political discussions happen. Public broadcaster- owned and controlled by the country. Private broadcaster- owned privately by indiv. or group of shareholders (content differs depending on broadcaster) What does media do to us and what we do to media. Mass media how one understands and looks at society. All printed material then all of a sudden- flow of technology mass media influencing society.