CMNS 130 Lecture Notes - Lecture 13: Offshoring, Cultural Globalization, Bourgeoisie
17 Oct 2016
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Document Summary
The whole world and how we see it can create our perceptions: great example of this is in printed maps, dependent on region. Can also create maps based on population, wealth, happiness", internet coverage and more. Global media is producing: focus on interconnection, interdependence and understanding. Mcluhan"s global village being misunderstood: celebration of technology and togetherness, but that wasn"t the case, sees it as more about spite and anger than uniformity. Cultural imperialism: herb schiller (1979, the sum processes by which a society is brought into the modern world system, how its dominating stratum is attracted, pressured, forced and bribed into shaping social institutions. To correspond and promote the values and structures of the dominating centre of the system. A process whereby ownership, structure, distribution or content of media in any one country. Subject to substantial pressure from the media interests of any other country/ countries without proportionate reciprocation of in uence.
