CMNS 110 Lecture Notes - Lecture 5: Stone Age, Iron Age, Understanding Media
11 Aug 2016
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Document Summary
Challenged and pushed back certain ways of thinking. A cultural figure of change, like an oracle. Capacity to sum up important world events in a sentence. We interpret things retrospectively, however, mcluhan arguments are about in the era which he lives but often feel very contemporary. Changes in communication tech. produce changes in the cultural, social, and psychological processes. Argued there is a decisive relationship b/w social, cult, and comm, media. One can best understand by closely looking at its dominant forms of media. Book was concerned with the pressures set up around us today by the mechanical agencies of the press, radio, movies , and advertising . His attempt to argue that we are being subjected to media fall out education needs to be our way to defend ourselves against these institutions. Any technology tends to create a new human environment .
