CMNS 110 Lecture Notes - Lecture 10: Mass Production, Connotation, Denotation
Document Summary
What makes the 21st century so special for popular culture: mass production , distribution and consumption of popular culture. Also, important: commercialization, commodi cation, and hybridization: globalization of popular culture, ow and contra ow, rapid transition from old to new media. People working in the eld of popular culture are engaged in analyzing cultural forms of examining the signifying practices of these cultural forms in relation to the broader socioeconomic and socio cultural forms in relation to. This de nition focuses on consumption as the crucial de ning element of popular culture: the second de nition looks at popular culture considers it to be more concerned with production that with combustion. Hegemony refers tot he many ways in which the dominant classes in contemporary capitalism maintain control over the subordinate, subaltern, or working classes. Hegemonic practices generally involve consent rather than coercion. This is often achieved through the process of naturalization .