CMNS 110 Lecture Notes - Lecture 2: Sophist, Stress Management, Pathos
3 Nov 2014
School
Department
Course
Professor
Document Summary
Most of our communication takes place below the threshold of our awareness. The art of ruling the minds of men - plato. Rhetorical triangle (and the appeals) - the first communication model: Early communication theorists had less interest in what was being communicated - focussed on how the message was put together (encoded), sent (transmitted), and understood (decoded) Defining communication is difficult because there are many ways in which communication takes place. The art of discovering all the available means of persuasion in a given situation - aristotle. Early communication theorists had less interest in what was being communicated - focussed on how the message was put together. Considered successful when information makes it from a to b. Own opinion and world view can be added. Today we might think about the two- step model as useful in explaining social media, including platforms like twitter where a single person can have a large number of followers
