CMNS 110 Lecture Notes - Lecture 11: Neoliberalism, Resource Depletion, Distributive Justice

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

Mod 11 green consciousness and social transformation: a communication perspective: green consumerism as response to environmental problems + marketing opportunity. Explain the role of marketing in green consumerism. Social construct: (cid:449)hat"s (cid:272)o(cid:374)sidered (cid:862)(cid:374)ature(cid:863) or (cid:862)(cid:374)atural(cid:863) (cid:862)all (cid:374)atural(cid:863) laden w/ connotations in our minds bc of its appeal to social myths about nature/naturalness; not-natural = manufactured. Sacred adj: a term so self-evident it need no further elaboration. Ideal of naturalness: 2 main ideas that pop up in green consumerism, 1. Enlightened consumerist strategy that affect positive fate of planet: 2. Rhetorical trick of marketing and reflect misguided efforts to deal w/ ecological probs by associating them uncritically w/ market influences. Increasing wealth, power; bigger, better, higher, newer (cid:862)suture(cid:863) i(cid:374) gap fro(cid:373) defi(cid:272)ie(cid:374)(cid:272)ies of produ(cid:272)ti(cid:448)is(cid:373) Instead of dismantling productivist discourse + tossing it aside try to cover wounds, to suture (cid:894)stit(cid:272)h up(cid:895) rupture that"s o(cid:272)(cid:272)urred i(cid:374) produ(cid:272)ti(cid:448)ist (cid:448)alues + depleti(cid:374)g of earth"s resour(cid:272)es = neo- liberal critique.