CMNS 110 Lecture Notes - Lecture 9: Denotation, Animage, Semiotics
3 Nov 2016
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Document Summary
Information & entertainment - infotainment: liesbet van zoonen"s work in 2006: the personal, the political and the popular , everbody in politics is an actor now, tendency to tabloidization of political news. Making meaning: this week and the next 2 weeks: Media literacy: a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms, ability to understand the underlying meanings of media text. How are they encoded and decoded (hall) Ideology: the shared set of values and beliefs that exist within a given society and through which individuals live out their relations to social institutions and structures (sturken & cartwright, 2001) Ideology - dominant knowledge passed on to the masses through socialisation: the process of inheriting norms, customs and ideologies of a culture. Ideologies are circulated [produced & reinforced] through production of (academic) E. g. gender roles as ideological knowledge & popular culture: communicated through media text :
