BUS 478 Lecture Notes - Lecture 3: Social Complexity, Organizational Culture, Kaizen

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 478
• Professor: Da Silva Rui Jorge Basto

Document Summary

Creativity may not necessary add value to the consumers. Since people blow before eating hot noodles, the creators wanted to make their life more convenient. By knowing the external environment, firms identify what they might choose to do. By studying the internal environment, firms identify what they can do. Cover a spectrum of individual, social, and organizational phenomena. Alone and do not yield a competitive advantage. A firm"s assets, including people and the value of its brand name that represent inputs into a firm"s production process. Capabilities (what can you do with what you own?) Represent the capacity to deploy resources that have been purposely integrated to achieve a desired end state. The unique skills and knowledge of a firm"s employees. Often developed in specific functional areas or as part of a functional area. Core competencies (how can your capabilities add value to the business?) Resources and capabilities are the sources of competitive advantage.