BUS 478 Lecture Notes - Lecture 4: Washing Machine, Haier, Open Innovation
11 May 2016
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How to they maintain differentiation as they develop. Open innovation may drive them out of the market or create future demand for their expertise. Change of customer demographics: they will expand their portfolio only when people can afford it, they have two line of business: they sell the technology and the product. Government regulations: government worked with toyota to launch prius tax benefits. Tesla has a lot of innovative potential continue. Continue to market itself as a product market. Examples we discuss in class: 50% of the questions. Knowledge based: 50, when is a cost-leadership strategy an appropriate strategy, what is a risk of a niche strategy, will come from the slides and textbook everything we"ve discussed. This company stands out because they had really big goals and ambitions. One of the big goals was that he wanted the brand to become an international brand: we have to have a good market present in the states.
