BUS 446 Lecture Notes - Rugby Union Positions, Feminine Hygiene, Literature Review
Document Summary
A diagramatical template for business market demand estimation. If you do well on this, marketing plan is easier: marketing plan. Based on this demand estimation: participation. Debate you"re assigned to argue against each other: rewarding for trying, not being right. Don"t be a jerk and belittle others. 9:30 11ish 10-15 break; don"t be late. 1 inch header, 1 inch footer, 1 inch margins. Get them interested in what you"re presenting usually 2-3 pages. Irl, 3-4 max usually: if it interests them, then they"ll make it into a project. Any marketing topic you like: b to b, b to c, non profit, governmental, political, religious, Socially sensitive (birth control, feminine hygiene products in different countries, how to attract people into military) Everything has to get marketed in life. Clear the topic with lindsay first though. Why are you reading it? (why is it important: literature review. Convince the reader by providing evidence of reading.