BUS 346 Lecture Notes - Lecture 3: Solectron, Bc Transit, Contract Management

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 346
• Professor: Chang H Oh

Document Summary

Multinationals in action: zara, solectron, canon, levi"s on the fsa/csa matrix. Zara: use a lightning speed production and distribution system to differentiate from competitors (q1 > q3) Solectron: reached economies of scale faster than other firms; internationalization and cost reduction (q2 > q1) Canon: used licensing alliance strategy with hp to sell technology; focus on copier market by producing in taiwan (q4 > q3) Levi"s: moved to a marketing firm, but introduced levi signature (q4 < > q3) Bmw: introduced small bmws that shared the same brand look (q4 > q3) The issue of us tariffs on canadian softwood lumber. View of the us: canada"s low price from illegal subsidies vs. view of canada: protectionism of the us. Effect of tariff: high price > affects related industries. Decision by wto/nafta courts were far from free trade; different reactions by canadian provinces. Political ideology is not often consistent with economic reality , one often overrules the other.