BUS 303 Lecture Notes - Lecture 9: Kondiaronk, Flextime

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Interpretation issues with james burke and tylenol: james burke decided to pull the most popular drug off the shelves since people have died from taking it, johnson&johnson had previous experience of people died taking a capsule (zomac) and they didn"t take it off the shelves, burke had a knock on the door about another incident of someone dying from taking the capsule , therefore it made him decide to take it off the shelves due to it being contaminated. ) therefore this gives them cash value , something they can gain and benefit from: they can be grafted onto truths we already hold (grasp onto something that people already find valuable to , like flex time, the ideas are practical (talk about it in tangible terms, and what it means to every employees, and whatever that your saying that the people on the ground can see the implication.

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