BUS 238 Lecture Notes - Lecture 2: 5 Whys, Work Ethic, Future Orientation
11 Jun 2020
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Today"s agenda: concept sharing, recap, intro to entrepreneurship, meet your teams for team a. #1: understanding problems: root causes, team a. Innovation comes in many types/ degrees/forms (5 p"s) Innovators needs to ask provocative questions and challenge assumptions. Purposeful, systematic innovation begins with the analysis of the sources of new opportunities. Commitment to the systematic practice of innovation the effort to create purposeful, focused change in an enterprise"s economic [and/or] social potential peter drucker. Opportunity: a need for novelty: 1. Creating a better or cheaper version of an existing product: 4. Targeting an existing product to new sets of customers. Beyond resources controlled: need to identify and access external resources to support realization of opportunity. Entrepreneurship is about finding sustainable models for creating social and economic value. Innovate in areas that: you can solve serious pain. Summer 2020: you care about, will grow in the future.
