BUS 237 Lecture Notes - Lecture 13: Iconic Memory, Ob River, Edward B. Titchener

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 237
• Professor: Peter Tingling

Document Summary

Around 500 b. c. shifts emphasis from sensation/ perception to the integration of sensory information. Doctrine of association: contiguity, similarity, contrast. Developing ways to study how perception worked= the unobservable world of the mind. Psychophysics: the systematic study of the relation between the physical characteristics of stimuli and the sensations that they produce. Wilhelm wundt interested in simple (sensation, perception &attention) physical processes introspection first psychological laboratory. Goal to find the structural elements of the mind. Nonsense syllables cvcs savings forgetting curves. Functions of consciousness rather than its structure. Very objective- reaction to wundt and james. Goal is to catalogue connections between stimuli and responses. George sperling challenged the concept of limited perceptual span introduced the concept of iconic memory as a sensory store. Whole report/ partial report study of perceptual span limitation. Posner & snyder (1975) as an illustration of priming. Leading researcher in the new field of cognitive neuroscience.