BUS 237 Lecture Notes - Lecture 4: Orienting Response, Habituation, Mental Event

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 237
• Professor: Peter Tingling

Document Summary

Attention- the mental process of concentrating effort on a stimulus or mental event; the limited mental energy or resource that powers the mental system. Explicit processing- involving conscious processing, conscious awareness that a task is being performed, and usually conscious awareness of the outcome of that performance. Implicit processing- processing in which there is no necessary involvement of conscious awareness (reflex) Orienting reflex- (orienting response) the reflexive redirection of attention that orients you toward the unexpected stimulus (noise in library) Habituation- a gradual reduction of the orienting response back to baseline with repeated stimulation (getting used to fan in library) Spotlight attention- the covert focusing of attention that prepares you to encode stimulus information. Inhibition- a mental process that restrains behaviour or impedes another mental process; we are slower to return to a location where attention has recently been drawn than to move to a new location.