BUS 216 Lecture Notes - Lecture 2: Active Voice, List Of Fables Characters, Voicemail

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 216
• Professor: Sarb Hovey

Document Summary

Chapter 2: managing the communication process: analyzing, composing, evaluating. Analyzing: the process of looking critically at four elements of your message: purpose, audience, content and medium. Evaluating: the process of reviewing your communication to ensure it is complete, accurate, clear, concise, easy to understand and error-free. Part 1: why should you spend time analyzing: analyzing the purpose focuses the message. What is your purpose: to inform or, all should be creating goodwill (positive relationship between you and your audience) What outcome do you want to achieve: what do you want your audience to know or do as a result of the communication. Will the outcome require persuasion: persuasion is the ability to influence the audience, to let them agree and accept your. Part 2: what is involved in composing: practising strategic time management. Direct organization: stating the purpose and main idea of the message before the supporting details.