PSYC 1200 Lecture Notes - Lecture 10: Cognitive Revolution, Operant Conditioning, Behaviorism

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Memory
Misconceptions
More of a reconstruction than a video, seen from only your perspective,
unlike a flashback in a movie
What is Memory?
Remembering…
Stuff for school
Memories of your life (good/bad)
To do things in the future
Where you parked, what bus to take
Class schedule
How to do physical actions
What your password(s) is/are
Language, what words mean, how to say them, when to use them
Remembering is a part of our every moment
Most often noticed when it fails us
History of Memory
Believed that Psychology should be the study of observable behaviour, not
the mind (Behaviourism)
Associated with the term "learning"
Classical and Operant Conditioning both depend on memory -->
associations
Cognitive revolution: thought is a valid subject for study
Cognitive psychologists adopted the methodological rigor of the
behaviourists
Verbal learning
Stimuli: digits, words, nonsense syllables, etc.
Used a computer metaphor: hardware (brain) vs. software (thought
processes)
Influenced how we conceptualized memory
Two main dependent measures: reaction time and accuracy
Information Processing Model
First we need to start with the original framework that started and guided
much of the research in memory
The Information Processing Model or Modal Model
Also known as the Atkinson and Shiffrin's (1968) Modal Model of Memory
The modal model assumes multiple memory structures:
Information from the external environment is perceived and then
very briefly stored in sensory memory
More related to perception
§
When we pay attention to information then that…
§
Information is passed to a limited-capacity, short term memory store
Finally, information can be encoded in the (seemingly) unlimited
long-term store, more or less permanently
Sensory memory
An image is stored in Sensory Memory for a very brief period of time (less
than a second)
Sensory memory: refers to a very brief memory system that holds literal
information for a fraction of a second to allow cognitive processing
Iconic Memory
Shorter, less than a minute
§
Echoic Memory
Longer
§
The perceptual system stores the most recently acquired static image just
long enough to integrate it with the next, in order to create apparent
motion
Works like animation
Short term Memory
The temporary storage of small amounts of material for a short amount of
time
While initially thought to be primarily verbal in nature, STM can hold
material from almost any modality, including from the visual-spatial
domains
It is thought that rehearsal is often used to maintain items in the
short-term store
Working Memory
A mental workspace, linked to attention, which provides a basis for
thought
What is STM/Working Memory?
The current contents of working memory are thought to be that which we
are consciously aware of at any given point
Features of STM
Researchers wanted to know the capacity of STM
How much information it could hold
And the duration of the memory trace
How long it will stay in STM
Researchers wanted to know the capacity
Usually 5-9 items
Doesn’t seem like much
Chunking: the process of combining a number of items into a single chunk
typically on the basis of long-term memory. Based on meaning.
How long will it stay in your memory?
15-18 seconds, most being around 30
Brief, immediate memory for material we are currently processing
Short duration: 18 seconds if not rehearsed
The Peterson's asked people to remember 3 letters, and then distracted
them with something else, then asked them to repeat back those three
letters, the average person remembered for about 9 seconds
Lecture 10/26
October 26, 2017
8:39 AM
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Document Summary

More of a reconstruction than a video, seen from only your perspective, unlike a flashback in a movie. Language, what words mean, how to say them, when to use them. Remembering is a part of our every moment. Believed that psychology should be the study of observable behaviour, not the mind (behaviourism) Classical and operant conditioning both depend on memory --> associations. Cognitive revolution: thought is a valid subject for study. Cognitive psychologists adopted the methodological rigor of the behaviourists. Used a computer metaphor: hardware (brain) vs. software (thought processes) Two main dependent measures: reaction time and accuracy. First we need to start with the original framework that started and guided much of the research in memory. Also known as the atkinson and shiffrin"s (1968) modal model of memory. Information from the external environment is perceived and then very briefly stored in sensory memory. When we pay attention to information then that .

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