SOC 932 Lecture Notes - Lecture 4: Social Representation, Narrative Structure, Social Cognition
13 Dec 2017
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Social representation: allows us to classify persons and objects to compare and explain behaviours, and to objectify them as a part of our social setting o. A system of values, ideas and practices which: o. Establish an order which enables individuals to orientate themselves in their material and social world o. Enable communication within a community by providing us with a code for social exchange, and for naming and classifying the various aspects of the social world and our (and others) group history. The processes of collective meaning making resulting in common cognitions which produce social bonds uniting societies, organizations and groups o o o. Common ways of conceiving, thinking about and evaluating social reality. For example: consider our initial base responses when witnessing homelessness. Moscovici (2000): durkheim"s concept is too simple in relation to how we understand contemporary society.
