SOC 808 Lecture Notes - Lecture 7: Ice Cream, Profit Margin, Product Differentiation

• School: Ryerson University
• Department: Sociology
• Course: SOC 808
• Professor: Jacqui Gingras

Document Summary

Spatial colonization of food environments by pseudo food companies. Government focus is on lifestyles and encouraging greater physical activity. Political economic determinants have not received the attention they deserves. The focus should be on how the food industry shapes social norms around eating. Institutional spheres where food is displayed for sale and or consumed. For years, food was produced and consumed within the household, until industrial capitalism which changed the food industry. Food consumption is now dominated by supermarket chain stores. People spend more food expenditures away from home. Leads to a loss of control over nutritional content, ingredients, and preparation techniques. Recent legislation that restricts advertising them to children and youth. Many frozen dairy products and juice beverages (high fat and sugar content) Ice cream occupies more shelf space than fluid milk; almost 50%-70% of calories from fat. Attempts to account where foodstuffs are highly commoditized. Some food and beverages have higher returns than others.