SOC 525 Lecture Notes - Lecture 8: Mansplaining, Sad Movie, Nicki Minaj

• School: Ryerson University
• Department: Sociology
• Course: SOC 525
• Professor: Tonya Davidson

Document Summary

Interes ted in c ultural ideas and multiple ways in whic h ways texts are taken up. H e argues that people are not pas s ive people c ritic ally read things. H ow readers can produc e new meanings. E nc oding = how c ultural ideas are produced through media images. H as 3 c harac teris tics : t ec hnic al infras truc ture: tech enables different meanings to be produc ed. New tec hs allow for new meanings e x. Video games brings people to partic ipate: r elations of production: politic al ec onomy of media production. C an be read in one of 3 ways : d ominant reading: engaging in preferred reading. D oing the mos t s traightforward reading of what is being pres ented. Aligns with what one as s umes is enc oded into the mes s age.