SOC 525 Lecture Notes - Lecture 3: Neoliberalism, Class (Education), Consumerism
2 Oct 2017
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Document Summary
Class consciousness is about understanding yourself that you actually have an effect & you are ready to act on that understanding. Class warfare initiated by the corporate elite and employers. Advertisers had power and influence to redefine the meaning of american dream, a better life. Consumerism takes place in narrating, the socio-economic hierarchy. Presentation of living standards in class, image is being working class is failure. There"s a reconceptualization of class where class becomes meaningless to talk about, not power or quality, it is how many things you can afford. Spending cuts on public service (draining the idea of public goods as a thing one. Privatization of state own institutions (winning garbage service was privatized so. Eliminating by the concept of the public good and replacing it with individual pay people less, garbage done earlier) responsibility life. Neoliberalism are market ideals are dominant and also saturate other spheres of human. E. g. market ideal such as competition, profit, efficiency, standardization, consumption.
