SOC 505 Lecture Notes - Lecture 12: Scratchcard, Cultural Capital
6 Dec 2017
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Week 12 : sports, the economy, and politics. : audience is economic capital only - broadcasters, marketers, service provides think of us as we just purchase/buy. Limited (homogeneous) : limited of what we do to anything we consume. We only buy stuff and we don"t think about the content, the politics behind it. (so we are limited) Not just government and politians but talking alternative perspective of sports challenges the traditional perspective/ the struggle for the sports cultures: audience as consumers we play the most powerful/influence but our power is marginzied to consume. Audience is economic capital only - broadcasters, marketers, service provides think of us as we just purchase/buy. Limited of what we do to anything we consume. We only buy stuff and we don"t think about the content, the politics behind it. (so we are limited) passive: audience as citizens groupings. We have thoughts/ opinions/ we can challenge, debate about the sports culture when addressed as citizens.
