SOC 202 Lecture Notes - Lecture 3: Sut Jhally, Transmedia Storytelling, Symbolic Power
17 Jul 2016
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Document Summary
Sport is a primary reason that canadians watch television. Material (economic) functions: historical role of sport in the development of capitalism, role of sport in today"s post-industrial consumer capitalist economy today, audience commodity (dallas smythe) Audiences are produced as commodities to be sold to advertisers. Ideological functions: role of sport in maintaining social relations of capitalist infrastructure, relationship between sport and dominant societal beliefs and values, symbolic power of sport as ritual celebration and escape. Sport and media have a symbiotic relationship based on mutual self-interest. Impact; broadcasters gain increasing influence over when, where, and even how sports are played: viewer friendly rule changes, television time outs, etc. Sports provide an escape from the alienated conditions of everyday life and a socialization into these very structures (sut jhally) Provide recreation and distraction from urban industrial conditions. Baseball is america"s official national pastime; a sport that is considered part of a country"s cultural mythology.
