SOC 202 Lecture Notes - Lecture 4: Orthodox Marxism, Cultural Capital, Conspicuous Consumption
25 Jan 2016
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Moved to urban areas, as well as workers moved. Main shift from rural to urban living. Economics are only part of the story critique of vulgar marxism: most work critiques marxism"s work, reduces us to whatever our position or location is to the mode of production. Change in the relationship between consumers and advertisers. Believes that class and economic has something to do with consumption, but the relationship that we have with advertising tells us a lot more about how and why we consume. Connections between advertising and consumers was once a relationship based on purity. We used to buy things for necessity and practical use the relationship was based on authentic needs, but when married to mass media relationship was no longer pure. Now based on the accumulation of assets. We buy stuff because we can and it is available to us (cid:1) (cid:1) (cid:1) Had to do with ideal culture (involves democracy)
