SOC 202 Lecture Notes - Lecture 4: Understanding Media, Semiotics, Connotation
Document Summary
Socialization the process by which people learn the characteristics of their group: the attitude, values and actions through appropriate for them. Socialization is the work that is happening when you are children. It teaches you to become civil adults in the future. Canadians were trained from birth to constantly say sorry through socialization. The media is a deliberate factor in the social development of children. Linguistic semiotics was developed by the swiss sir ferdinand de saussure (1857-1913) Language as a formal structure a sign system. It"s not just words, it"s signs, ads, music, can be understood to be a broader cultural language. The signified what the sign refers to. An open sign refers to a shop that is open. We only make sense of other meanings in relation to other signs. It refers to the most commonly accepted meaning of a sign. When we use signs to refer to untraditional signifiers.
