SOC 202 Lecture Notes - Lecture 2: Lululemon Athletica, Culture War, Rogers Hi-Speed Internet
10 Apr 2013
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Mass media as a corrupting force: has been traditionally thought of something that taints authentic culture, mass media serves mass audiences just to make money for advertisers and marketers. What is popular comes from the grassroots . You and i . we decide what is popular. its dynamic. Something that comes from the people/ movements. ex: idol no more, the occupy movement ( we are the 99% ), environmental things such as people getting together to clean a park. We have the opportunity to learn things that people who could not have access to this have; education: the cellphones we own, the amount of technology we have, the cost of data plan/cable. It is powerful because they allow you to get access in ways other"s cannot: status; where you are on the social ladder. What kind of story our life tells (where you are on the education ladder)
