SOC 202 Lecture Notes - Lecture 4: Frankfurt School, Coolhunting

• School: Ryerson University
• Department: Sociology
• Course: SOC 202
• Professor: Purnima George

Document Summary

(cid:449)he(cid:374) a group, perso(cid:374), et(cid:272) is (cid:271)rought to light as a (cid:862)threat(cid:863) to so(cid:272)ietal (cid:448)alues. (cid:373)oral (cid:271)arri(cid:272)ades are (cid:272)o(cid:374)stru(cid:272)ted (cid:271)y politi(cid:272)ia(cid:374)s et(cid:272) + (cid:449)ays to (cid:862)(cid:272)ope(cid:863) (cid:449)ith the issue. Where do images come from, who produces them, who is silenced by their production if (cid:449)e i(cid:374)terrogate stereotypes, hege(cid:373)o(cid:374)i(cid:272) ideologies, it (cid:373)akes the(cid:373) i(cid:374)ha(cid:271)ita(cid:271)le they are(cid:374)"t (cid:374)atural/(cid:374)or(cid:373)al a(cid:374)y(cid:373)ore critically challenge ideologies that underpin dominant construction. Has become a key aspect of social life. Why do people consume what they do, what are the symbolic meanings behind their cultural + social dynamics extend way past the moment of exchange consumption, how is it connected to our deepest emotions, what are the consequences. Is it an expression of personal freedom or manipulation of needs and wants by dominant institutions. Theodor adorno: believed we are passi(cid:448)e (cid:272)o(cid:374)su(cid:373)ers, that it"s used as a (cid:449)ay to pa(cid:272)ify, coerce, manipulate.