SOC 103 Lecture 10: SOC 103- Week 10 notes
13 Feb 2017
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Document Summary
Media is a site where capitalist ideologies are being produced. Adorno and horkheimer were interested in the relationship between culture and mass production. Challenged the idea that cultural products were made to move us. Culture is produced through an industry; cultural productions are intrinsically tied to the capitalist mode of production. Popula(cid:396) (cid:272)ultu(cid:396)e"s sole pu(cid:396)pose is to (cid:396)ep(cid:396)odu(cid:272)e i(cid:374)(cid:272)essa(cid:374)tl(cid:455) the (cid:448)alues of capitalist culture. Critique of media as a superstructure: standardization, culture packaged in small number of predictable forms and genres, produced by small number of large corporations, there is simultaneously nothing new and always something new; very little innovation. Examples: remakes, sequels & prequels, etc: pseudo-individualism, the audie(cid:374)(cid:272)e is (cid:862)(cid:271)uilt-i(cid:374)to(cid:863) the (cid:272)ultu(cid:396)al p(cid:396)odu(cid:272)t, ou(cid:396) (cid:272)ultu(cid:396)e is (cid:862)p(cid:396)e-digested(cid:863) fo(cid:396) us, audiences are passive. Critiques of adorno and horkheim: it"s elitist, historically specific, disregards alterative uses/readings of culture, totalizing (cid:862)(cid:396)esista(cid:374)(cid:272)e is futile(cid:863, stuart hall encoding and decoding media.
