SSH 301 Lecture Notes - Lecture 4: Social Desirability Bias
17 Oct 2016
School
Department
Course
Professor
SSH301
Asking questions
Interview in
quantitative and
qualitative research
• Structured (quantitative; standardization)
• Semi-structured (qualitative)
• Unstructured (qualitative
Qualitative interviews
compared to
structured interviews
Qualitative interviews:
• Less structured
• More open-ended
• Greater interest in the interviewee’s perspective and
concerns
• Going off on tangents is encouraged
• Flexible, may address topics introduced by the interview
• Rich, detailed answered sought
• Interview sometimes interviewed more than once
Discussion
• What are the advantages of structured interviews and
questionnaires?
• What are some of the challenges related to standardizing
questions
Structure interviews
• Interviews schedule: a formal list of questions that the
interviewer must follow in detail
• Structured interviews are used because they produce
standardization
• Variation should be attributeable to the characteristic being
measured not the nterview process (‘true’ or ‘real’ variation)
• Variation related to the interviewer or the interviewing
process is variability due to error
• Variation due to error can come from:
- intra-interviewer variability: an interviewer is not
consistent in asking question or recording answered (with
same respondent or different one(
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Document Summary
Qualitative interviews compared to structured interviews: structured (quantitative; standardization, semi-structured (qualitative, unstructured (qualitative. Qualitative interviews: less structured, more open-ended, greater interest in the interviewee"s perspective and concerns, going off on tangents is encouraged, flexible, may address topics introduced by the interview, rich, detailed answered sought. Discussion: what are the advantages of structured interviews and questionnaires, what are some of the challenges related to standardizing questions. Intra-interviewer variability: an interviewer is not consistent in asking question or recording answered (with same respondent or different one( Inter-interviewer variability: lack of consistency in asking questions or recording answered between different unterviews: structured interviews reduce the chance of variation die to error on th part of the interviewer. Interview process: structured enhance , reactive effects are part of any research process (reactivity, structured interviews have to deal with interviewer effects: Characteristics of the interviewer may influence the responses given: gender, class, and race of interviewer are key reactive.
