RTA 988 Lecture Notes - Lecture 2: Film Poster, Studio System
1 Jul 2020
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Document Summary
The main problem that distributors are trying to crack is discoverability, and getting their product noticed. Paying for production - studios, networks, channels, platforms. Paying for distribution - distributors, aggregators, sales agents. Get: exclusivity to territory, media, time, + fee (% of sales) Pay per use, cash flows from box office to distributor to producer. Production financed independently or through studio system or combo. Channels commission new custom made content or license existing content. Good content, well conceived, and well made usually succeeds everywhere. Despite genre, language, budget, but not lack of marketing. Needs to be properly designed for the marketplace. History, mythology, folk tales & literature (greek, roman, chinese, japanese, native. Sex, violence, spectacle, chase & escape, distraction, celebrity. Know the buyer (geography, demographics, politics, history) The right channels - key decision makers. Presold content - purchased before made, made to certain specifications.
